1. In what ways does your media products use, develop or challenge forms and conventions of real media products? (Hayden Woodcock)

To conclude, I believe that throughout our film trailer, poster and webpage I have successfully followed and use codes and conventions. Film Noir and Horror generic conventions are clear in our trailer and our poster, whilst our Webpage has explore Horror and Neo Noir generic conventions, due to the absence of Film Noir websites because of the lack of advanced technology and web 2.0 during the influential Noir period. However, there are subtle examples where we have subverted the conventions, in order to make our products more modern, original, mainly due to genres being more permeable. For example, we subverted the use of old-fashioned film transitions, such as: wipes to enable our trailer to be modern, suiting our primary target audience. However, we have mainly followed conventions to attract a further older demographic audience who can relate to the Film Noir style. Lastly, due to the blend of modern and old conventions we have created innovative products.