Audience feedback from trailer

Will: I like how they keep the music suspenseful even in basic dialogue scenes and that there is only a small glimpse of the werewolf.

Phil: The action never stops. It is also informative about the plot but lacks excitement, which gives the impression that the film might be dull.

Maddy: It was a pretty cool trailer, that definitely shows and captures the time period it's set in and tells you the storyline without ruining too much of the actual film. However, some of the sound effects seemed a little out of place, such as the scream near the end, but I did like the font and the soundtrack that was used, they were rather conventional for that type of film genre.

Caitlin: I like the bold, white letters and the build up of music for a crescendo, reaching a climatic edge.

Tommy: He finds this trailer informative and successful in getting messages across, like a narrator would usually do.

Nick: I liked the music - fitted the scenes well and built tension. I liked the use of silhouettes at the end so you couldn't tell what was happening (but you heard the scream).

Tom: I like the mystery behind the villain and that they don't show much until the end. Also, I like the slow dramatic zooms and the music building up tension and adding to the 'jump scares'.

From this, what may we apply to our trailer?
1. Suspenseful music throughout.
2. Small glimpses of the antagonist to keep the audience guessing, likely to be achieved through close ups.
3. Continuation of action. So we will probably use fast paced editing to keep the trailer flowing and exciting.
4. Having a plot twist or a technique that provides pleasure for the audience, specifically the target audience will prevent boredom and dullness. For example, having a main hook.
5. We should consider telling the story in as brief but informative detail as possible, likely through the conventional first person narrative and the camera shots denoted.
6. Stick to the conventions (we have planned to already).
7. The music we have planned to use: Roky Erickson - Night of the Vampire does slightly build up for a crescendo, but the song itself is quite upbeat and loud throughout. We can obviously develop the song if necessary.
8. Using silhouettes during a tragic and tense scene would work well in engaging the audience, because they would not be fully aware of what is happening, keeping them on the edge.
9. We are planning to use slow dramatic zooms for an eerie atmosphere and a steadier dynamic contrast.
10. Lastly, the music will be one of the main focus' in our trailer because it will definitely build the tension for audience engagement, and help to create the 'jump scares' for the horror genre.