Cohesive Marketing Campaign (By Hayden Woodcock)

Branding=process of creating a unique name and image for a product e.g. Adidas. Brand Image=the average impression on behalf of the primary target audience and potential customers. Synergy=the interaction of two or more organisations or media levels, to produce a combined product greater than what each of them could have managed individually. Convergence=the combination of companies in order to achieve a main goal more effectively. 360 degree branding=when the brand is displayed and advertised on a variety of different platforms so that the audience are enhanced and immersed by the product metaphorically everywhere they go.