Font research (By Hayden Woodcock)

The font for the film 'The Honesman' is Cheltenham Bold Extra Condensed. Saban Films have likely chosen this font for this hybrid Drama/Western because it creates a sense of roughness and violence, perhaps connoting the conventional sand and desert settings within mise-en-scene. The font is large and bold, attracting audience attention, increasing the likability of interest. The added detail to the font (serif) relates to the harshness of the Drama genre, as well as allowing a space between the letters. This makes the title clear, preventing misinterpretation of words. Due to violence within Westerns, in response to the binary opposites including Indians vs Cowboys, the primary target audience would be male. This is considered throughout the text because of the sharpness of the serif's and the scratches on the white letters. However, since the target audience is very wide for Westerns and as Dramas specifically attract female audiences, i think that the white colour has allowed the title to be mix-gendered and less specific. We personally like this font because it looks classic, whilst there are added modern details, allowing the fact that we are creating an old fashioned stereotypical Film Noir in a modern day society to be noticed.

The font here is Times™ Roman. This choice of font is used in Lucas Film Production in order to provide intertextuality and audience recognition within this iconic franchise. The font is large and bold, attracting the audience in the way that it stands out. The serif font relates to the Science-Fiction genre, also connoting the themes of menace and representing the Jedi iconography. The font of the words 'OF THE' is smaller in size, providing unity to the other films in the saga. I think that this layout is effective because it provides a balance, being parallel to the use of mirroring in this poster as the lightsaber acts as the mirror. This is likely used for juxtaposition. Additionally, the light green colour is used throughout for identity and an essential organisation. This particular colour may symbolise safety and growth, connecting to the alliance and the rebellion forces. As this is opposed to a black background, this could relate to the binary opposite of Jedi vs The Sith. However, this chosen colour is a polysemic reading because green is also traditionally associated with greed and envy, perhaps insinuating that the narrative consists of jealousy. Lastly, the bright green colour and the serif font will particular suit the demands of the male audiences, which is positive since Sci-Fi movies often attract males. From this typography, I am keen on the bold presentation mixed with the serifs, as well as the use of mirroring within the title and the poster itself.

The font used here is Industria™. This font is used for classic crime films, and I think that the size and the tightness appropriately reflects the 'silence' and the eerie atmosphere (both being Horror conventions.) The font is small and not in capitol letters, emphasising the silence, connecting to the themes of mystery, innocence and guilt. The colour red symbolises murder and death, as well as passion and love. Therefore, this typography is stereotypical for both genders, establishing the wide range of audiences interested in crime films. Furthermore, the letters are quite tight, again causing the title to be discreet and less important in terms of focus here. Therefore, the audience may gain interest as they will want to pursue their bewilderment why the font is so small, especially when it stereotypically relates to the plot structure. Finally, the fact that it is sans serif makes it seem more friendly, which is ironic considering what conventionally happens within this film. I am fond of title because it visually emphasises the silence and creates ambiguity.

This font used is called Egyptian Bold Condensed, commonly incorporated in a Warner Bros production. This was effective for the Romance/Drama genre. The white colour signifies the wind and it effectively juxtaposes the flame colours. Whilst, the serif's create a precise style, linking to the speech marks and the strong and firm lexical choices. The fact that the typography is bold and quite large, this aesthetically stands out as well as blending in with the colour scheme of the poster nicely. In terms of this film, the colour white may symbolise innocence, perfection and purity. This is connoted through the use of rule of thirds in this poster, as she appears hot like the flames and one of the main focal points. In this case, the white title seems to highlight the poster even more, which is one of the reasons why I like it. To continue, this relates to Mulvey's male gaze theory because the white from her clothing draws attention to her breasts, acting as dismemberment. Overall, the title here is effective because it draws the main positives out of the poster and also reflects the style and connotations of wind.

This font was used by United Artists in 1988. Caslon 540 Roman is suitable for a Drama with a melodramatic style. This font is effective because it is synchronised and neat, perhaps suiting a straightforward idea. Also, the use of the white colour adds to the simple and clear typography, as well as connoting the whiteness and bleakness of rain. In terms of the colour scheme, the white works well with the blues from the jeans and the pathway. The font is not the biggest in the title, instead the name of the actors is the biggest, perhaps being the main marketing tool since they are well-known and mainstream actors. The title again uses serif font which is more complex than sans serif because of the fancy additions and lack of boldness and simplicity, this is conventional for Drama. Since this genre is specifically aimed at the older demographic, this relates to the choice of typography. Despite the small size, the capitol letters create attraction, suggesting the importance of the title. Overall, I am keen on this blank and clear title because it signifies the boring emotions we feel when it rains, for recognition and pleasure. However, as we are doing a Film Noir/Horror I think that it is necessary that we use Sans serif font with alterations inside the letters rather than on the ends, for the horror style.

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