As our Film Noir/Horror will be conventional, the aimed demographic would be B, but it would also attract audiences down to E. This is because the film will require a reasonable level of intelligence in order to feel involved by solving the crimes, in which the Detectives main objective lies in. Moreover, the horror aspect will attract middle to lower class audiences as they are more likely to want the thrill and suspense. The lower class audiences will be offered a sense of escapism and diversion from their physical occupations, whilst the middle class will gain information and escapism. For example, teachers may learn information about the history of the set country, allowing them to pass this information onto students.
Psychographics: This segmentation divides the audience into groups based on social class, lifestyles and personality characteristics. It is based upon the assumption that the brands and genre likability will reflect the audiences lifestyle and character. Here is a table that refers to psychographics:
My target audience would be the 'resigned,' who seek survival, rigid values and are interested in the past and tradition. These are typically older audiences, thus relating to the fact that Film Noir was a 1950's-ish film hit. Therefore, they will gain audience recognition from this genre, in the way that it provides reminiscence and relates to their past life, which they are interested with. Furthermore, the audience 'thrill' from the horror conventions and elements will enable the audience to rediscover the iconic and quite pleasurable creations during old-fashioned techniques and designs. For example, Film Noir/Horror werewolf's had a certain style that provide audience gratification and entertainment. As a result, our film will be based and stylised from old fashioned Film Noirs and Horrors, whilst reaching the requirements of these different audiences in order to widen the audience reach.
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